The Power of Storytelling to Respond to Hate Crimes
I’ve been proud to know Nick Gilyard as my student at Western Kentucky University and as former intern extraordinaire and now coworker here at Peppercomm. But, most of all, he has been a friend and...
View ArticleSerial Obsessed
I’m an avid podcast listener. Whether I’m on a long run or trekking through the NYC subway system, I enjoy being able to lose myself in audio stories. While Public Radio has mastered the audio...
View ArticleDreaming of Insights
There are three things about me you should know. I am a big fan of sleep. I am a huge data nerd (I manage Peppercomm’s research and analytics group). And I’ve gone through years of back pain and major...
View ArticleUsing Competitors to Deliver a Message
Although this “Trojan Mailing” video from DHL was posted on YouTube last February, I saw it for the first time when Inc. Magazine announced the best PR and marketing stunts of 2014. This is truly an...
View ArticleFor Brilliant Campaigns…Coke Is It
Personally, I’m not a fan of any cola as a product, but when it comes to marketing, Coca-Cola is one of my favorites. The company was founded in 1892 and, for the most part, has had the same product...
View ArticleMad Men: More than just a TV show?
This week saw the beginning of the end of Mad Men, with the first of the final episodes airing on Sunday. With the episode focusing on characters and the intricacies of the agency, there wasn’t an...
View ArticleBreakthrough Initiative Leads to Possible Breakthrough Treatment
Last August, when the ice bucket challenge came on the scene to raise awareness and money for the disease ALS, also known as Lou Gehrig’s disease, it was incredible how quickly the challenge spread....
View ArticleWHAT BACK TO THE FUTURE COULDN’T PREDICT
By this time, most of us not living under a rock, know that Back to the Future II nailed the Nike self-tie sneakers (Michael J Fox showcased them Wednesday night on Kimmel), came close with the hoover...
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Fast Fashion vs. Minimalism: Who Wins?
I recently came across a video espousing how awesome it was that Zara has 104 seasons, instead of the standard four. Genius, right? With new merchandise in stores each week, Zara consumers have to...
View ArticleAn Easter Egg Hunt Where You Won’t Find Much More
Much like Christmas, the Easter holiday has become a marketing opportunity for companies to hock their wares by showing parents why their products make the perfect addition to an Easter basket....
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